The science of Jaambu

Hydration is the start.
Not the whole story.

Exercise does more than make you sweat. It creates three distinct responses in the body. Electrolytes address just one.

During After Later
Fluid + electrolyte loss During exercise
Stress response During / after
Recovery response After movement
A simple view of three response windows.View research sources
Exercise physiology · peer-reviewed research

A workout doesn't trigger one response. It triggers three.

Fluid loss is the one everyone treats. Here's what the research shows happens alongside it — and how long each response actually takes to resolve.

Fluid & electrolyte loss Cortisol (stress hormone) Inflammatory response (IL-6)
WORKOUT High Mid Base Rest During 30 min 12 hrs 24 hrs 72 hrs Fluid resolved by ~6 hrs Cortisol peaks 20-30 min post Inflammation lasts 24-72 hrs post
  • Fluid & electrolyte loss begins immediately during exercise, scaling with sweat rate, and resolves quickly once rehydration replaces lost sodium and fluid.
  • Cortisol rises during exercise above roughly 60% VO₂max sustained for 10+ minutes, peaking about 20–30 minutes after the session ends before gradually declining.
  • IL-6, a key inflammatory marker, rises during exercise and can increase substantially after endurance events, remaining elevated for 24–72 hours depending on intensity and duration.
Curve shapes are illustrative of published exercise-physiology time courses. Exact magnitude and timing vary by individual, intensity and duration. Not intended to depict a specific study's dataset.
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What makes Jaambu different

Electrolytes, with a purpose.

Every stick begins with a plant-based electrolyte base. Focus adds KSM-66® Ashwagandha. Restore adds BCM-95® Curcumin.

Coconut water
+ pink salt
In every Jaambu stick

The electrolyte base

6,000mg+ coconut water powder, Himalayan pink salt, and measured sodium, potassium and magnesium — there for hydration.

Focus

With KSM-66®
Ashwagandha

KSM-66® Ashwagandha is clinically studied for daily stress support and cortisol balance.

90 gold-standard clinical trialsExplore the research →
Restore

With BCM-95®
Curcumin

BCM-95® Curcumin — selected for its clinical research in exercise recovery.

90+ publications · 46 human studiesExplore the research →
The full formula

Real ingredients.
Each with a role.

Nothing added just to fill a label.

CoconutWater both
Coconut
Water
Nature's electrolyte water
HimalayanPink Salt both
Himalayan
Pink Salt
Sodium for hydration
Amla / IndianGooseberry both
Amla / Indian
Gooseberry
Antioxidant powerhouse
Beetroot focus
Beetroot
Natural nitrate source
KSM-66®Ashwagandha focus
KSM-66®
Ashwagandha
90 clinical trials
GingerRoot restore
Ginger
Root
A warming botanical
BCM-95®Curcumin restore
BCM-95®
Curcumin
90+ publications
Quality you can see

Clearly named.
Clearly made.

The science is not only the study count. It is also the standard of the product you can inspect.

  1. 01
    Specific named extracts

    KSM-66® Ashwagandha and BCM-95® Curcumin — never hidden behind a proprietary blend.

  2. 02
    Measured electrolyte foundation

    200mg sodium, 200mg potassium and 40mg magnesium in every stick.

  3. 03
    0g added sugar

    Sweetened with stevia and monk fruit. No artificial colours or flavours.

  4. 04
    Made to a defined standard

    Made in a cGMP-certified facility, and every batch is third-party tested.

Questions

Straight answers.

What is the difference between Focus and Restore?

Both start from the same coconut-water electrolyte base. Focus carries KSM-66® Ashwagandha and is built for calm, steady performance. Restore carries BCM-95® Curcumin and is built for the recovery your routine asks for.

When should I drink it?

One stickpack in 24–30oz of water, once a day. Many people reach for Focus earlier in the day and Restore after movement — but the base is the same, so either works whenever you need hydration.

How much sugar is in it?

None added. Jaambu is sweetened with stevia and monk fruit, and naturally flavoured and coloured with real fruit and vegetable ingredients.

What are KSM-66® and BCM-95®?

They are branded, standardised extracts — of ashwagandha and curcumin respectively — chosen because their research is published and their composition is consistent batch to batch, rather than relying on tradition alone.

Where is it made?

In a cGMP-certified manufacturing facility, and every batch is third-party tested. Every ingredient is named on the label with its amount.

Can I take both?

Yes — that is what the Duo is for: 15 Focus and 15 Restore sachets for weeks that ask for both.

Sources and studies

See the science
behind the ingredients.

Explore the ingredient research and references behind Jaambu.

KSM-66® research BCM-95® research
Choose your Jaambu

Research credentials refer to KSM-66® and BCM-95® as ingredients. Individual results may vary. These statements have not been evaluated by the Food and Drug Administration.